The opportunities that are available to the company include the increasing demand for beer in the Russian and the Chinese markets. “The Chinese beer market generated total revenues of $24,584 million in 2006, this representing a compound annual growth rate (CAGR) of 7% for the five-year period spanning 2002-2006.
Market consumption volumes increased with a CAGR of 6.5% during 2002-2006, to reach a total of 29,722.8 million liters in 2006. The market’s volume is expected to rise to 38,273.3 million liters by the end of 2011, this representing a CAGR of 5.2% for the 2006-2011 period.” (‘Anheuser-Busch Companies Inc.’, 2007) Aside from this there is also an increase in the non alcoholic market for beers and malt based beverages in the local as well as the international market. This is an opportunity that can be exploited by the company as the company is already in the business of manufacturing alcohol free beers. The other opportunity lies in the energy drinks sector which is specifically high in demand in the Asian and the American regions.
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