The ease of use of the credit card on the internet as well as in its stores enables Best Buy to take advantage of a single credit card based loyalty program for all nature of its operations, be it a store on an online shopping facility.
The company can track the purchase behavior of its customer. The customers of best buy can use the Best Buy loyalty card to pay for their purchase on the internet as well as in Best Buy Stores. Moreover an option can also be extended to loyal customers who can use card in the stores of Best Buy affiliates as well, while availing promotions & discounts. The amount equivalent to their purchases is charged to an account which they have to pay off at regular intervals along with an APR charge. The Best Buy loyalty card as suggested provides a running finance facility while the loyalty cards by Pathmark offers debit card functionality.
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