In order to effectively address the target markets and provide them with their desired products in a profitable manner, the company will have to make some changes in their marketing mix.
The product will have to be offered with high quality assurance and differentiation to the target market as new competition will be arising. Aside from this due to high level of awareness in the customers, the company will have to change its packaging making it much more environment friendly. Moreover the product itself may need to be updated by changing the ingredients of the product to make it more environment friendly.
The product will have to be updated and revised due to the research taking place in the industry and the new technology which would be available for the manufacture and storing of the products.