The subjects and the respondents that were selected for the survey were those people who had traveled once or more on Singapore Airlines. Those people who had traveled internationally on the airline were more focused upon and targeted as the duration of their flight would provide a more comprehensive and better result for the questionnaire survey.
The location of the survey undertaking was highly differentiated. Initially the research instruments was rotated and shot through email online to respondents for providing their response. This was done through linking the questionnaire to travel related blogs specific to the Asian and Pacific region. Aside form this people who had traveled on the Singapore Airlines flights at the airport were also targeted for responding to the survey. The age of the respondents varied form 18-60 and so did their general demographics in terms of their ethnicity, income and other demographic attributes
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