FDA on the other hand could have played a monumental role in protecting the reputation of the company by aiding the company through the crisis. In the first place the FDA approval should have been provided after thorough investigation whether any harmful effects were associated with Vioxx.
Moreover in the post launch stage where the company finally realized the issue, the FDA could have helped the company to identify the alternative routes for working around the recall of the products. Instead with FDA approval and counseling the company could have highlighted the side effects on the packaging of the product, reduced the promotion. The company with the involvement of the FDA could have made the side effects visible to the doctors and the patients taking the drug, leaving it to their choice whether they still want to consume the drug with the side effects that it may have on their biological system.
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