Sample Essay

The Singapore Airline company is part of the airline and aviation industry which has business operations for cargo air transportation, terminal services swell as engineering services, training of pilots, air charters, tour wholesaling and public transportation services.

‘The company primarily operates inEast Asia. It is headquartered inSingaporeand employs about 29,100 people. The company recorded revenues of S$14,494.4 million (approximately $9,554.9 million) during the fiscal year ended March 2007, an increase of 8.6% over 2006. The operating profit of the company was S$1,314.4 million (approximately $866.5 million) during fiscal year 2007, an increase of 8.3% over 2006. The net profit was S$2,128.8 million (approximately $1,403.3 million) in fiscal year 2007, an increase of 71.6% over 2006.’ (Company Profile:SingaporeAirlines, 2007)

The company was initiated in the establishment of the Malayan Airlines in 1947 which was specifically launched to cater transportation and logistics management between the Malayan islands. However in 1972 the Singapore Airlines split away form the then Malaysian airlines to form a separate entity. The product and service offering of the company pertains to the passenger transportation, cargo transportation, aircraft security, aircraft linen laundry, aircraft interior cleaning, catering ramp handling, maintains and repairs, over haul as well as in-flight customer oriented attending services.

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Essay: Singapore Airlines
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