As a result of an open market the culture and consumer spending pattern in amongst the people in China is changing. The younger generation of the Chinese population is more influenced by the western traditions and trends as compared to the older generations.
The restrictive policies of the government for children in a family has increased the availability for disposable income in the Chinese market, which is now being spent in leisure activities and at American and western eateries. Additionally the media and the influence of the western culture, particularly that of America has increased the consumption of coffee and coffee based products. This is a significant change for a predominantly and traditionally tea drinking nation
China is one of the most technologically advanced countries where innovations in technology are taking place at an incremental pace. The advancing communicative technology and the internet enables the foreign direct investment companies to operate effectively and efficiently in China.
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