This following case study analyzes the company of Amazon.com in terms of the environment and industry it operates in as well as the products and services offered by the company.
The strengths, weaknesses, opportunities and threats of the company have been highlighted and an industry analysis has been conducted to highlight the different problems that are present. The problems pertaining to image issues of the company have been addresses and an integrative product offering is proposed which aims at offering distinct category based products while reducing competition in the market.
The competition that is faced by Amazon.com is very fierce and the specialist and niche products and services offered by click and mortar department stores as well as online , internet based stores is reducing the market share of the company. The trend has been seen that customers tend to go to specialist internet based stores for their products or seek the online options of the traditional retail stores as these options are much more convenient. Moreover the customers feel that they are more convenient with the alternative.
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