Even the companies in the automobile manufacturing industry have seen the progression of mobile marketing by the big names operating in the industry. The automobile manufactures of Saaab and Peugot invested in mobile based customer communication systems as early as 2005.
Since then they have integrated the mobile communications and the mobile marketing channels to build on their customer relationship systems. “Saab will soon launch a short messaging service that will inform customers when their car is due for a service and then when it is ready to be picked up” (‘Saab and Peugeot to drive forward mobile marketing communications’, 2005), while “Peugeot plans to experiment with extending the success of its e-mail marketing to mobile” (‘Saab and Peugeot to drive forward mobile marketing communications’, 2005).
This provides the justification of the mainstream as well as diverse industries making use of the mobile communications technology and the marketing through mobile network “to build databases for mobile marketing activity’, which will include a used car alert to send customers a multi-media messaging service featuring cars that meet their preferences” (‘Saab and Peugeot to drive forward mobile marketing communications’, 2005)
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