The threats that are present to the Anheuser-Busch company pertain to the changes in the preferences and the demands of the current consumers in the market.
The presence of the various breweries both in the international as well as the local; markets have provided the customers with the facility of choice which they are readily able to exercise. This is a threat for the company as it can lose its market to the competitors if it fails to respond to the changing preferences and tastes of the consumers in the market. The stringent advertisement requirements in various countries also put a strain on the operation of the business for Anheuser-Busch as the advertising efforts are limited. Similarly the governmental regulation for trading and marketing of alcoholic beverages and products is very stringent as well. They often tend to levy fines and high taxes on the business to compensate for the nature of the product being traded in.
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