Although it is difficult to point out the weaknesses of the body shop but there are weaknesses to everything. Their main weakness is their high pricing. Since body shop believes every woman has a right to look her best and body shop provides the products that do what they claim to do.
But their extremely high prices make the products unaffordable for the masses. They do not provide to every woman but they provide to a niche or a certain segment of the market that is able to afford the products. Thus there is a tradeoff between their main value and pricing strategy.
These can be analyzed with the PESTEL (Political, economical, socio-cultural, technological, environmental and legal) analysis. Since opportunities and threats are best analysed with the PESTEL analysis.
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