The company that has been chosen for the purpose of analysis for this paper is the Anheuser-Busch group of companies. The paper provides a comprehensive analysis of the company according to Norton’s balanced score card technique. The company synopsis and overview is provided with a more detailed SWOT analysis of the company. This is followed by the balanced score card analysis of the performance of the company. The paper also provides justification for the appropriateness and the value that the balanced score card approach provides to the businesses. The reasons for the use of the balanced score card for Anheuser-Busch and its performance is specifically depicted.
The Anheuser-Busch company has been the industry leader in the international market for the brewing industry. The company has its main operations based in the United Stateshowever it holds the major shared of the market for beverage based products all over the world. The largest market for beverages exists in Europe and the Anheuser-Busch company has a strong presence as well as a leadership in the European market even though other string local players are present in the local European market.
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