The Coca Cola Company is the market leader in the global beverage industry while being the strongest and most powerful brand in the world. However due to the changing lifestyles of the consumers in the target market and the high level of competition being faced by the company, the Coca Cola Corporation is depicting decreasing rates of growth. The value of the company however has been increasing in the past ten years along with its sales and revenues. The company can continue to be a market leader if it diversifies into markets other than the carbonated and soft drink segment of the global beverage market.
The growth rates for the Coca Cola company lower than the industry in terms of the Sales growth but higher in terms of the net income growth for the company. The Current P/E ratio, Price/Sales ratio, Price/Book Value and Price/ Cash Flow ratio for the Coca Cola Company are all much higher than that of the Industry. The industry ratios figures for the Current P/E ratio, Price/Sales ratio, Price/Book Value and Price/ Cash Flow ratio on the same period were recorded at 18.9, 23.21, 4.68, and 15.20 respectively. The Gross Profit Margin, the Pre Tax Margin and the Net Profit Margin for the Coca Cola Company were also significantly higher than those of the industry averages. The industry figures for the Gross Profit Margin, the Pre Tax Margin and the Net Profit Margin were at 58.2, 18.7 and 14.5 respectively.
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