It has clearly been depicted earlier on in the case analysis that the company has been having problems in terms of the financial performance of the company and the growth of the company which has been restricted depict the increase in the revenue, the customer base and the markets targeted by its chins, specially Zara Fashion.
The management therefore pegged a requirement of increasing the growth percentage of the company to at least 20 percent on an annual basis in order to improve the financial position of the company. The decision for this rate was determined by the Inditex Company and its senior management who are responsible for the long terms business strategy development for all the fashion chains which fall under the umbrella of Indicted. The 20 percent target was provided to increase the sales for like by like sales which has been growing only by 9 percent a year, currently.
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