The purpose of the research is to determine how the performance of the retailers in UK differs during Christmas season, how their sales levels change and how the marketing strategies employed by the companies influence their sales levels during the period. The analysis of the historic data available ion the performance of the retailers in UK provided the best option to arrive at a conclusion for the above highlighted purpose of the dissertation as it was relatively simple and provided a comprehensive result that could be backed with supportive data.
The research mythology and the study that has been sleeted is very feasible to undertake for the researcher as the researcher had access to the relevant and required information through internet based data banks, online as well as public libraries. Aside from this the information on the performance of theUKretailers was available on their website which made a historical research which data collection and analysis easy and possible for the researcher.
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