This not only created the desired motivation level without taking the Camry to the upscale level and keeping it to the bread and butter state for the Toyota Company but also helps in effectively dealing with the problem of behavior independence that may come to a consumer who feels the need being created through an externalized process. By connecting want and need, that is avoided and the product is placed as something that fits in well with the normal requirements of the consumer.
In Mas low’s hierarchy of needs, this seeks to link the lower end needs with the higher end ones to some level which has a powerful impact on the consumer’s mind.
Toyotaalso uses marketing campaign to position the car as being more than just a vehicle used to drive and transport and this is reflected by the focus of one of its adverts on highlighting that it is more that just the some of its parts.
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