Another case is made with reference to the dot com bubble. As the internet based companies rose, they began advertising themselves on super bowl break times and other high budget broadcasts (Kilbourne 2008). Eventually however, the bubble burst which was shown to be because of lack of demand for them.
Thus advertising was not able to work for these companies that inherently did not have much use to offer to the customer. However, the case of Ebay was different. It rose to a very powerful position eventually without advertising itself. This points to the inherent need for a particular product or service that will go up without advertising if it is good enough, something that did not perform well for many other companies during the dot com boom (Kilbourne 2008).
These are excerpts of essays please place order for custom essay paper, term papers, research papers, thesis, dissertation, book reports and case studies.