In Spain, Sales channel will be established by Kudler Fine Foods with one intermediary that would be acting as the distribution company. As soon as the deal will be confirmed with the restaurant, the order will be delivered by the means of shipping the product from California to Spain and Portugal with the help of an outsider delivering company acting as an intermediary between the company and restaurants.
In Portugal, the company will trade through sales channel by delivering the supply from Spain to Portugal and in the same way sales people will be hired to convince the restaurant management.
In order to face competition the company has to set low prices at the beginning than the average price per bottle offered by the competitors and in three years the Return on Investment will vary between 15%-20% on Quarterly basis.
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