The body shop not only produces unique products but also expensive ones. The body shop does have competitors but only in terms of price. It does not have rivals working in non price dimensions. Since they are the only ones producing such products and having such policies.
But when it comes to price there are people who switch to other substitutes due to the highly priced products at body shop. Body shop does provide discounts and other sales promotions which attract customers towards them. Body shop advertises in a very different way the environment in focus but their most important value is to provide the best products since every woman deserves to look her best. The Body Shop is a huge name and is irreplaceable so it does not have many competitors (Roddick, 1985).
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